- There are Urban Outfitters in 34 states in the United States. The state with the most stores is California, and second is New York.
So as of a few years ago, the company had over 174 different retail outlets. The number is steadily rising, so it may be worth checking out Urban Outfitters can open in your area the next time you're in the market for fresh retail therapy.
While Urban Outfitters may not have the largest store footprint in the United States, it still has an impressive number of stores that have allowed the company to be very successful. The brand's charming personality, interesting merchandise, and frequent sales events make this retailer a great choice for shoppers across the country.
- While Urban Outfitters has a large presence in the US, their retail footprint shrank during the recession, when several locations were shut down to focus on e-commerce.
- The pairing of the massive mall with the more youthful, independent Urban Outfitters makes sense, and it has worked out well for the company. In total, there are about 340 UO stores, including current and planned locations.
Using the number of stores as a metric, our results show that Urban Outfitters is along with Walmart in terms of store count. However, their overall revenue and total assets are on another level with companies like Nordstrom Inc. It's interesting to see how these two companies can compete when there's almost a four-to-one ratio between their store count. The most significant advantage Urban Outfitters has is its price range, with the majority of their product being under $100. The average American household makes less than $53,000 annually, so for consumers making around this amount of money, Urban Outfitters is a convenient option when they want to drop some cash on new clothes or vintage furniture.
Is Urban Outfitters the same as American Eagle?
Yes, overall, Urban Outfitters is similar to American Eagle. They're both clothing retailers who offer a similar range of products. However, there are also significant differences between the two brands in terms of the kinds of products that they offer and the design of their stores, their marketing campaigns, their target customers, and so on.
- Urban Outfitters is not the same company as American Eagle. They are both in the business of buying and selling trendy clothing and accessories, but they do it in different ways, with different audiences, and different images. They're more alike than they're alike, but they are definitely not the same company.
- Urban Outfitters and American Eagle have millions of customers who believe they're purchasing trendy clothing from a single brand. However, these loyal customers might be surprised to learn that Urban Outfitters is actually a subsidiary of American Eagle, with many shared stores.
- Some may come to the conclusion that American Eagle and Urban Outfitters are the same company, but they're actually different. The brands have differentiated themselves with unique target markets. The question remains, How will these two stores persevere against stiff competition from companies like Aeropostale and H&M?
Both companies are large clothing retailers that feature a variety of clothing, accessories, and shoes. They have a strong presence within their targeted genres, each with its own unique style. However, Urban Outfitters and American Eagle are different entities and are not truly competitors. Each has its own niche and appeal.
In reality, the two brands are different in a variety of ways. While they are both sold at department stores, carry similar styles, and appeal mainly to young adults, there are still some key differences between them. Urban Outfitters is the edgier of the two brands with brand recognition on par with brands like Ralph Lauren or Abercrombie & Fitch. American Eagle's overall image is friendlier and more wholesome than Urban Outfitters while offering a wider range of clothing items and accessories. The bottom line: if you're expecting a different experience when you shop at either retailer, then it's worth looking into other differences between the two brands beyond this one core similarity.
Is Urban Outfitters a multinational?
If you don't know what a multinational corporation is, then open up your dictionary or online thesaurus and find its definition. Urban Outfitters is listed as one of them. It has stores in countries all over the world, including many that are not part of the European Union; therefore, it is a multinational corporation.
So is Urban Outfitters a multinational? Yes. Thanks to its acquisition by the Japanese company, Trend Zone, in 2008, Urban Outfitters has risen to global brand status. Though it is not likely that it will go public anytime soon, the company's impressive profits and steady growth suggest that it has a bright future ahead of it.
Yes, Urban Outfitters is a multinational at the moment because it has been carrying out its business in more than one country or region. The company has been engaged in its business activities in different countries and regions such as the United States of America, Guatemala, Nicaragua, the United Kingdom, New Zealand, and Australia. Although the company has gone through a lot of ups and downs in the past years with some bad financial periods and changes of strategies to achieve better growth. The company's main source of income comes from its Americas operations while Europe brings up the second top-revenue contribution.
We think so—it's certainly not just a U.S. operation anymore. The company's recent trends and expansion into new markets suggest that it's becoming a global brand with some pretty impressive reach. That said, investors will want to keep a close eye on Urban Outfitters' sales numbers—if they stagnate too much, that could be indicative of some trouble on the horizon for the retail giant.
Urban Outfitters is in a strong position in the marketplace and continues to expand. The company operates in 11 different countries. It has been able to improve its product offerings, and the addition of Anthropologie has allowed it to reach out to female customers as well. We expect Urban Outfitters to remain a leader in its industry and we rate the stock an A+.
Is Urban Outfitters a fast fashion brand?
If you want a more straightforward answer, there is some debate on whether Urban Outfitters is a fast fashion brand or not. While it may not be great for the consumer who wants to distinguish between fast fashion and slow fashion brands, if you are looking for a straightforward answer, Urban Outfitters' inclusion in this list leaves us with no doubt that it is considered a fast fashion retailer.
Urban Outfitters does aim to be trendy by stocking new and emerging brands. Their in-house clothing line also incorporates fast fashion trends, meaning they are true to their word—they do stock fast and trendy items. However, Urban Outfitters doesn't make many of their clothes themselves (maybe half). Instead of manufacturing in-house, they purchase from wholesalers which enables them to sell designer goods at cheaper prices. This is a strategy that other fast fashion brands use such as Zara and Topshop.
- Urban has been avoiding the fast fashion label for a while now. They have called themselves an "anti-fast fashion brand" and even though they aren't entirely opposed to trends, their approach does not seem to be aligned with fast fashion.
In fact, Urban Outfitters is not really a fast fashion brand in the strict sense because they do not lower their prices frequently which is one of the characteristic elements of fast fashion. They are neither as fast as Zara nor do they keep prices as low as Forever 21. However, Urban Outfitters offers a wide variety of clothing items at relatively low prices and has average inventory turnover times that are comparable to other mass market retailers.
Ultimately, I don't believe that Urban Outfitters can be considered a fast fashion brand. While it has certainly adapted elements of the fast fashion business model (such as seasonality and decreased turnaround times), its approach to production is more akin to slow fashion than anything else. In fact, in many ways, the company's production methods do not appear much different from those of traditional fashion brands.
But is Urban Outfitters the same sort of fast fashion store as other high-profile brands that have been accused of similar practices? I would argue that it isn't. While products at Urban haven't always been of the highest quality, and while their prices may be higher than they could be without taking into account production costs...Urban Outfitters is still offering a unique shopping experience that's hard to replicate. That's the sort of niche that can earn a brand a loyal customer base, and for that reason, Urban Outfitters may still fall under the category "style brand" rather than simply "fast fashion brand."
Why is Urban Outfitters so popular?
Whether you're a shopper at the mall or a big fan of Urban Outfitters, one thing is for sure: this store has developed a powerful and devoted following of shoppers. With so many options available online and in the store—and with so many new stores popping up each year—it must be doing something right. So why is Urban Outfitters so popular? Chances are, it comes down to more than one reason. But here's one possible explanation: maybe they make shopping fun again. Sure, there may not be anything particularly urban about this chain these days, but it does have an undeniably fun vibe to it. And when it comes down to shopping, that's exactly what we all want to feel—fun!
- There's no question that Urban Outfitters targets a younger market than most big-name retailers. Their website design is also simpler and easier to navigate than many other big box retailers. These are just two of the factors that help their online store gain popularity among younger shoppers.
I'm not going to push you to buy Urban Outfitters products. In fact, I think there are definitely better alternatives out there. However, I do think that Urban Outfitters has done something interesting: it's built a brand around and for millennials. That's actually pretty neat.
- If you're already a fan of Urban Outfitters, I think you'll really like it. If you haven't heard of it yet, give it a look and see if you like it. After all, often the best way to know if you're in love with something is to wear it out (so to speak).
I think that the biggest reason for Urban Outfitters' success is their ability to create a brand that resonates with teens—an in-group if you will. Everyone wants to be friends with the most popular person in school, and Urban was able to create that environment online. And once the brand has earned its customers' respect and loyalty, why shouldn't they try another item from the same brand?
A few things stand out about Urban Outfitters: a super user-friendly website, an impressive selection of trendy clothing, and excellent customer service. These three components are vital if you want to succeed in the online retail world—but UO doesn't stop there; they also stock an impressive assortment of furniture, home decor, and gifts.
Who is the target market for Urban Outfitters?
- Based on the research conducted, it was clear to see that there is a clear distinction between the customer base for Urban Outfitters and Anthropologie. By combining the different aspects of this research, it becomes clear who the target market for these two companies is.
Now that you know more about the demographics and psychographics of Urban Outfitters's target audience, keep this information in mind when identifying your target market in your own work. Not sure where to start? Try thinking about what products you are currently most interested in, or what products you are planning on purchasing next. Ask yourself why—and then think about why other people might have the same buying preferences as you do. Once you identify a specific group of consumers with similar interests to yours, chances are that they will be interested in these products as well: Urban Outfitters's fashion accessories, clothing, hair care products, and more.
- For those who love their American Apparel meets Topshop, Urban Outfitters is a brand that should never be overlooked. The Urban environment caters to the well-to-do, trendy, style-conscious shopper with a love of good quality clothes with an emphasis on fit and fabric.
If there is anything I learned from this research, it's that the target market for Urban Outfitters seems to be a little complicated. They seem to target all different kinds of people in their clothes and even their store atmosphere. Urban Outfitters seems to have no specific target market, and that might be a reason that their business is doing so well. It seems that they appeal to every interest and age level.
Casual, artsy, indie, and sophisticated. And if you want to identify even more, you can add:
Urban Outfitters has been in business for nearly 40 years. While they might seem niche to the average person, they continue to have a loyal fan base from generation to generation. Urban Outfitters is not just about selling trendy items, it encourages the young generation (and even older generations) to be themselves and be proud of their opinions. Urban Outfitters knows that they can't appeal to everyone, so they go after those who really love this brand. One thing is certain, if you are a big fan of Urban Outfitters, you will probably like what they have to offer now and in the future.
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